Overview

Martha Stewart, the pioneering influencer of all things home and entertaining, built a legacy centered on designing the life you want while spending it with the people you love. Her name is synonymous with the home and kitchen category.

In early 2023 she introduced her home product lines in an official Amazon launch. Marquee, the Martha Stewart brand owner, Amazon Ads and our agency worked to bring the World of Martha to the masses through a comprehensive advertising campaign and re-imagined brand store. To create the Martha Stewart experience on Amazon, the teams knew it was essential to create a brand store that mirrored her beautifully curated editorial website and could easily be shopped by consumers while allowing for discovery of the many “good things” and recipes Martha is known for. Our strategies were built around meeting the target audiences where they shop using tactics to engage, entertain and inform . Amazon Ads played a key role in our multi-touch media and creative content strategy. Within the first 6 weeks we started to see results. Sales and new-to-brand shoppers were early success indicators. Once the brand store launched in mid- February we could see the experience starting to take hold and have an impact.

150%

Increase in Conversion Rate

3x

Growth in Amazon Sales